LeFah Design
E-COMMERCECase study
Product presentation for an online jewelry shop
Product Presentation / Image Selection / Product Descriptions
Advisory work on how each piece is shown, cropped and described. I did not build the website.
Mayara Leeb
Fashion, Beauty & Creative Production
I combine eight+ years inside the fashion industry with hands-on experience directing shoots, building e-commerce visuals and exploring new AI production workflows.
What I do
I create and coordinate visual work across e-commerce, campaigns and creative production, with social content woven throughout, focusing on clear product presentation, customer experience and consistent brand storytelling.
E-commerce
Product imagery, on-model and lifestyle visuals, product video and two case studies on product presentation.
Campaigns
Short-form reels, campaign photography and editorial-style brand storytelling.
Production
The process behind the work: storyboards, shoot planning, behind the scenes and final delivery.
Selected projects
Diana ViSposa
E-COMMERCECase study
A digital showroom for a bridal couture website
Product Presentation Strategy / Customer Journey
Recommended showing the gowns online even without checkout, so browsing builds desire and supports atelier visits.
AI Fashion E-commerce Catalog
E-COMMERCEProduct imagery
Product detail pages: front, back, full-length and flat views
Creative Direction / AI Production / Image Selection
Consistent light, backdrop and view sequence across coats, dresses, suits, knitwear and accessories.
Xunt
Social Media CampaignCase Study
Social short-form content for a compression-sock brand
Creative Direction / Video Production
Running, dancing and everyday-wear reels, plus stop-motion and product pieces.
Manuel Essl
CAMPAIGNBoutique fashion
Boutique campaign: photography and reels
Shoot Planning, creative direction, model booking, location coordination, shooting, image editing
In-boutique and on-location looks for a Vienna fashion label, from shoot to short-form video.
Editorial Brand Storytelling
CAMPAIGNAI editorial
AI-generated fashion imagery for editorial storytelling
Visual Concept / Creative Direction / AI Production
A Paris editorial series pairing fashion styling with a cohesive, location-led visual direction.
Explore Paris editorialI spent years working on fashion sets across Austria, Germany and the Netherlands before moving behind the scenes into creative direction, e-commerce and brand storytelling. Today, I combine a strong visual eye with hands-on experience in photography, video, content production and AI-enabled workflows, as well as the coordination skills needed to bring ideas from concept to execution. Whether the goal is to present a product clearly online, build an engaging campaign or tell a consistent brand story across channels, I approach the work with both the customer experience and the larger brand objective in mind.
About Mayara